# Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Hardcover

by **W. Chan Kim** (Author), **Renée a. Mauborgne** (Author)

**_OVER 4 MILLION COPIES SOLD  
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER  
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN_**

**The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents--now updated and expanded with new content. Named by _Fast Company_ as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.**

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, **_BLUE OCEAN STRATEGY_**, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

**_BLUE OCEAN STRATEGY_** presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

-   A new preface by the authors: Help! My Ocean Is Turning Red
-   Updates on all cases and examples in the book, bringing their stories up to the present time
-   Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.

To learn more about the power of **_BLUE OCEAN STRATEGY_**, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

### Author Biography

**W. Chan Kim and Renee Mauborgne** are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the _New York Times_ and #1 _Wall Street Journal_ bestseller, _BLUE OCEAN SHIFT_ and the international bestseller _BLUE OCEAN STRATEGY_, which is recognized as one of the most iconic and impactful strategy books ever written. _Blue Ocean Strategy_ has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, _BLUE OCEAN SHIFT_, see blueoceanstrategy.com.

**Number of Pages:** 320

**Dimensions:** 1.3 x 9.2 x 6.3 IN

**Publication Date:** January 20, 2015

## Details

- **Price:** 32.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 32.00 USD | In stock |

## Images

- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Hardcover

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