# Blue Ocean Strategy + Beyond Disruption Collection (2 Books) - Hardcover

by **W. Chan Kim** (Author), **Ren馥 a. Mauborgne** (Author)

**The two landmark books, _Blue Ocean Strategy_ and _Beyond Disruption_, that together challenge everything you thought you knew about winning the future.**

These two iconic books, _Blue Ocean Strategy_ and _Beyond Disruption_, together changed how the world thinks about strategy and innovation. _Blue Ocean Strategy_, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers--in untapped new market spaces free of competition. Just as _Blue Ocean Strategy_ redefines the essence of strategy, _Beyond Disruption_ redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

### Author Biography

**W. Chan Kim** and **Ren馥 Mauborgne** are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller _Blue Ocean Strategy_, which is recognized as one of the most iconic and impactful strategy books ever written, and the _New York Times_, _Wall Street Journal_, _USA Today_, _Los Angeles Times_ bestseller, _Blue Ocean Shift_. _Beyond Disruption_, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.

**Number of Pages:** 560

**Dimensions:** 1.7 x 9.5 x 6.3 IN

**Publication Date:** January 09, 2024

## Details

- **Price:** 55.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 55.00 USD | In stock |

## Images

- Blue Ocean Strategy + Beyond Disruption Collection (2 Books) - Hardcover

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> Updated: 2026-07-23