# Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs - Hardcover

by **W. Chan Kim** (Author), **Renée A. Mauborgne** (Author)

**_Blue Ocean Strategy_, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.**

Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive--displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?

With three decades of research, the #1 global bestselling authors of _Blue Ocean Strategy_, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as _Blue Ocean Strategy_ redefined the essence of strategy as creating not competing, _Beyond Disruption_ redefines and expands the existing view of innovation by introducing a new approach, _nondisruptive creation_, that is free from the destructive displacement that happens when innovators set out to disrupt.

Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:

-   Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future
-   How it complements disruption and how you can identify and execute on nondisruptive opportunities
-   How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society

A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.

### Author Biography

**W. Chan Kim** and **Renée Mauborgne** are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller _Blue Ocean Strategy_, which is recognized as one of the most iconic and impactful strategy books ever written, and the _New York Times_, #1 _Wall Street Journal_, _USA Today_, and _Los Angeles Times_ bestseller, _Blue Ocean Shift_. To date, _Blue Ocean Strategy_ and _Blue Ocean Shift_ teaching materials have been adopted by over 2,800 universities across the globe. They were named the most influential management thinkers in the world by Thinkers50.

To learn more, visit blueoceanstrategy.com and twitter.com/blueoceanstrtgy

**Number of Pages:** 240

**Dimensions:** 1 x 9.2 x 6.3 IN

**Publication Date:** May 02, 2023

## Details

- **Price:** 30.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 30.00 USD | In stock |

## Images

- Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs - Hardcover

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