# Best Story Wins: Storytelling for Business Success - Hardcover

by **Mark Edwards** (Author)

**An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work.**

Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.

Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.

Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. _Best Story Wins_ shows how storytelling will make better communicators of us all.

**Number of Pages:** 256

**Dimensions:** 1.1 x 8.35 x 5.51 IN

**Publication Date:** June 04, 2024

## Details

- **Price:** 27.95 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 27.95 USD | In stock |

## Images

- Best Story Wins: Storytelling for Business Success - Hardcover

---

> Source: [Smart supply deals](https://smartsupplydeals.com/products/best-story-wins-storytelling-for-business-success-hardcover)
> Updated: 2026-07-21