# Ametora: How Japan Saved American Style - Hardcover

by **W. David Marx** (Author)

**"A fascinating cultural history" (_People_) of how Japan adopted and ultimately revived traditional American fashion**

A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as _ametora_, or "American traditional."

In _Ametora_, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, _Ametora_ shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.

### Author Biography

**W. David Marx** is a writer on culture, fashion, and music. He is the author of _Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change_. A former editor of the Tokyo-New York street culture magazine _Tokion_, his work has appeared in _Vox_, _Popeye_, NewYorker.com, and _Lapham's Quarterly_. He lives in Tokyo.

**Number of Pages:** 304

**Dimensions:** 1 x 8.3 x 5.8 IN

**Illustrated:** Yes

**Publication Date:** September 26, 2023

## Details

- **Price:** 30.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 30.00 USD | In stock |

## Images

- Ametora: How Japan Saved American Style - Hardcover

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> Updated: 2026-07-23