# American Flannel: How a Band of Entrepreneurs Are Bringing the Art and Business of Making Clothes Back Home - Hardcover

by **Steven Kurutz** (Author)

****"**I can confidently say this will be one of my favorite books of 2024." --Stephen King, bestselling author (and onetime millworker)**

"_American Flannel_ is a wonderful book--surprising, entertaining, vivid and personal, but also enlightening on the largest questions of America's economic and social future." --James Fallows, co-author of _Our Towns_

**The little-engine-that-could story of how a band of scrappy entrepreneurs are reviving the enterprise of manufacturing clothing in the United States.**

For decades, clothing manufacture was a pillar of U.S. industry. But beginning in the 1980s, Americans went from wearing 70 percent domestic-made apparel to almost none. Even the very symbol of American freedom and style--blue jeans--got outsourced. With offshoring, the nation lost not only millions of jobs but also crucial expertise and artistry.

Dismayed by shoddy imported "fast fashion"--and unable to stop dreaming of re-creating a favorite shirt from his youth--Bayard Winthrop set out to build a new company, American Giant, that would swim against this trend. _New York Times_ reporter Steven Kurutz, in turn, began to follow Winthrop's journey. He discovered other trailblazers as well, from the "Sock Queen of Alabama" to a pair of father-son shoemakers and a men's style blogger who almost single-handedly drove a campaign to make "Made in the USA" cool. Eye-opening and inspiring, _American Flannel_ is the story of how a band of visionaries and makers are building a new supply chain on the skeleton of the old and wedding old-fashioned craftsmanship to cutting-edge technology and design to revive an essential American dream.

### Author Biography

**Steven Kurutz** has been a features reporter for _The New York Times_ for more than a decade. His magazine article "Fruitland," about the music of Donnie and Joe Emerson, was adapted for the feature film _Dreamin' Wild_. He is also the author of _Like a Rolling Stone: The Strange Life of a Tribute Band_. Born and raised in rural Pennsylvania, he currently lives in New England with his family.

**Number of Pages:** 240

**Dimensions:** 0.74 x 9.32 x 6.35 IN

**Publication Date:** March 12, 2024

## Details

- **Price:** 29.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 29.00 USD | In stock |

## Images

- American Flannel: How a Band of Entrepreneurs Are Bringing the Art and Business of Making Clothes Back Home - Hardcover

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> Updated: 2026-07-22